I’ve been abstaining from meat-eating for a little over four years now, and I relate to PeTA’s goals and aims, but their execution is intentionally offensive and terribly miscalculated. I’ve never met a meat-eater who was talked into vegetarianism by a PeTA ad (granted, one of their underground slaughterhouse exposés solidified my vegetarianism, but the video showed raw facts as opposed to the inflated, controversial rhetoric of some of their recent campaigns). And yet I’ve heard plenty of people exclaim: “Just for that, PeTA, I’m going to go grill me a nice 24-ounce steak.”